26/09/2011

Today we were editing some establishing shots trying to darken them to achieve a dirtied effect to some avail. This was because we believe it would go well with our video. We eventually decided that using a colour corrector and threshold this worked because it made the shots darker and gave it a more grimy feel. 

Focus Group

Shooting Schedual

Session - Practice shots, practice lip syncing. 12th Sep
Session - Ensuring that locations are suitable. 15th Sep
Session - Begin filming the storyline. 23rd Sep
Session - Continue filing the storyline. 18th Oct
Session - Stock Footage 20th Oct
Session - Main filming session. 29th Oct
Session - Main filming session. 8th Nov
Session - Filming the final parts. 10th Nov
Session - Finalising 11th Nov

location list

We will be filming in a variety of locations, some of these locations are as follows;

- Bus stop 23rd Sep
- Long Road 23rd Sep
- House (dark - represents both the rock genre and the characters emotions) 18th Oct
- Specifically bedroom 18th Oct
- Several smaller roads -18th Oct
- Scream Studios - 29th Oct 8th Nov

Props list

The props we will be using are as follows;

- Bag
- Picture
- Guitar x1
- Drum Kit x1
- Bass x1
- Microphone x2
- Amp x2
- Microphone Speaker x1
- Drug 'look-a-likes'

Target Audience

The target audience for our music video, 'Wheels' by Foo Fighters, consists of, most obviously, fans of the 'alternative rock' genre, and also fans of the 'Foo Fighters'. The main age group that we are targeting will be within the age range of 16-24. Our audience will be mostly made from students and possibly fans of other rock genres. People who play instruments, such as guitar and bass, may also have a strong interest in our video considering the instruments going to be used within it.

This is mainly aimed at young people, this is because the lyrics portray when a girl breaks up with a boy and then he finds someone else and moves on, and some young people may be able to relate to this in some way.

Our music video will offer some of Richard Dyer's theory needs to our audience

Escapism
Entertainment
Education
Identification

Conventions of music videos

Music videos on Prezi

Intertextuality

Intertextuality
Intertextuality is refrencing other texts within your media texts this could be other artists or film and television an example of this is the video for Material girl by Madonna in which Madonna appered as Marylin Monroe in the dimonds are a girls best friend video

Intertextuality in our video for Wheels by Foo Fighters we have been influnced by the original video as well as other Foo Fighters songs and other bands such as My Chemical Romance, All American Rejects and UverWorld 

Laura Mulvey 'Male Gaze' Theroy

Laura Mulvey a feminist came up with the theory that all media text is shot from the prospective of a heterosexual male and that woman and homosexual men are forced to view from this perspective.

This causes an inequality of power because it gives to much power to men because woman are seen as unimportant an inferior to men and only there for the purpose of sex.

This also relegates woman to the status of objects only for the purpose of sex this is done through shots lingering on woman's chests and the way woman are dressed.

This is done through the encoding of the text. This means that it is done purposely by the person who creates the text and is then decoded by the viewer in a certain way 

Media Theory Andrew Goodwin

In Andrew Goodwin's book Dancing in the Distraction Factory (1992) he identified some key theories surrounding media texts.


- Genre signifiers 
- The demands of the record label
- Link between lyrics and visuals 
- Voyeurism
- Intertextual Reference
- Link between music and visuals

Genre Signifiers:
These are signifiers that show what the genre of a media text is. These can be both visual or through the music. theses are often related to the category of music video that is being played like Rock to performance or Pop to Narritive

Demands of the record label:
The record label will try to sell the band above all else this is also trying to sell the lead singer/performer this is usuall done through a lot of close ups of this person. The record label may influence the music video if the wish to try and use sex to sell a band this may be through the use of costumes or by adding of characters
Link between lyrics and visuals:
The visuals are used to amplify the lyrics whether this be through a performance or a linked narritive. Sometimes visuals may appear to have nothing to do with the lyrics this is done because this also amplifies the lyrics through contrast  

Voyeurism:
This is how people are reperested in media texts. This theroy is linked with Laura Mulvey's Male Gaze theroy (see laura Mulvey post)


Intertextuality
Intertextuality is refrencing other texts within your media texts this could be other artists or film and television an example of this is the video for Material girl by Madonna in which Madonna appered as Marylin Monroe in the dimonds are a girls best friend video

Link between music and visuals:
The link between music and visuals are similar to that of lyrics and visuals. They reinforce eachother either through the contradiction or the link between them

Digi-Packs

Research into Digi-packs on Prezi

Types of Music video

Performance 
This is the simplest form of music video which is the band or artist performing their song. this is usually done to promote the band as simple and avoids the requirement of big budgets. This type of music video is usually associated with the Rock and Metal Genres. An example of this is Shinobi Vs Dragon Ninja by Lostprophets  


Narrative
This is a music video with a story which is used to amplify the lyrics whether or not the two are related or not. This is more common among solo artists and if it is done by a band then the focus of the video will usually be either the lead singer or someone outside the band. this is most common in the Pop and RnB genres. An example of this type of music video is Misery Business by Paramour. 


Concept 
This is where a music video has a concept running throughout the video wether this be something with in the video or the editing technique. These music videos do not usually feature the band or artist. This type of music video does not usually have any specific genre linked to it. An example of this type of music video is Move Along by The All American Rejects           

Questionnaire - Audience felling torwards music videos

The aim of this questionnaire is to find out:
- What type of music videos people like
- Why they like them
- What they don't like about some music videos
- What they think of our ideas so far




Questionnaire


Q: What style/type of music video interests you?


A:


Q: What do you like about that style of music video?


A:


Q: What is it about other styles you don't like?


A:


Q: Could you give two examples of music videos, one of which you like and the other of one you don't like?


A:
A:


Our Ideas:


Q: Do you like our ideas so far? (If yes what? - If no, what would you change?)


A:

Equipment list

Equipment used

- Camera x2
- Tripod x2
- Laptop x1
- Final Cut Express
- Adobe Premiere
- Adobe Photoshop

Storyboards