Sunday, 19 June 2011

Music Video analysis Move Along



The music video for the song Move Along is a great example of a concept music video as throughout the video short sharp cuts are used with the singers face remaining in the same place. The technique of keeping the singers face in the same place throughout the video gives an idea of the repetitiveness coupled with his expression it gives an idea of boredom. The lyrics of this song work well with the shots because they also reflect the idea of boredom lyrics such as "When everything is wrong we move along" and "Move along move along just to make it through" matched with the video make it seem as if the singer is just getting on with life and not doing anything fulfilling.

The Performance element of this music video still fits in with the concept element as it still uses short sharp cuts. shots throughout the music video add to the idea that the singer is having a bad time the shot of him having his engagement ring returned and losing the football game. This use of Amplifying the lyrics with the video draws in the viewer and creates empathy towards the lead singer. This use of creating empathy works well because it means that the viewer is drawn in wanting to see if things start to go better.     

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