This is an example of a performance music video with only small element of narrative in the people running towards the concert. As the the whole video features the band playing i believe that this video is used to promote the band. By placing the band on top of a multi-story car park this makes the band appear to still be in touch with their roots before they were famous and also adding to the Alternative image that they try to feature.
By featuring crowds of people running towards the band this makes it seem as though the band appear to be playing a spontaneous concert they are so popular that they still draw a crowd. The crowds are encoded because they make people think that they want to be like these people so people will decode this as popular and watch more videos by this band as they wish to be popular.
In conclusion this shows that the bands use of a performance video make them seem more alternative but the use of crowds make them seem popular reaching both people who want to be popular and those who want to be different
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